Get ready to dive in to all the knowledge you ever wanted to know
(and everything didn't know you NEEDED to know) about social media.
EP 1: How it Started
In this first episode I deep dive into my story and share my background on how I accidentally became a social media manager when I was working for the Kardashians.
Why Social Media?
I fell into the social media world as a career by accident. I was the Director of Retail for DASH, the Kardashian-owned boutiques, and was focused on making their stores successful. Part of that, in my mind, was making sure the social media presence was top notch. Each store had their own social media profiles so there was no brand consistency. This wasn't anyone's fault, each store was just doing their part to bring more customers in.
So, I decided get rid of each account and just have one main DASH account. I created a DASH Bible which included a branding guide so that each store employee could contribute to the social media account. It really took off. We were no longer seen as just the Kardashians' stores, but a serious retail business that looked great in-store and digitally. From that point on, I was hooked.
“Yes. I used to work for the Kardashians. No, I don't want to tell you who my favorite was. Yes, I actually LOVED working for them."
What do I do now?
Now I manage social media accounts for small businesses. Social media is kinda cray. If you don't know it well, it won't do your business any good. If you don't have time for it, then it's not even worth having. So my job is to alleviate that for business owners.
I do everything from concept the brand voice, strategize how to get new followers, create a content calendar, create content and post it.
What are some topics you want to hear about regarding social media? Do you want to know how to create a content calendar? Do you want to know how to choose the best hashtags? Do you want to know how to make your feed look good? Do you want to know how to gain a loyal following?
Let me know.
Also, if you have any questions about who I am, my background, or what I do now, go ahead and ask away!