How To Create Content for Your Social Media
Every entrepreneur or small business owner comes to the realization that they can’t really do it all when it comes to managing their business. Not everyone is great at marketing, but we all know it is an essential part to growing and expanding. If you don’t have the budget to hire a marketer or social media manager, then it’s time to put your fears aside, bite the bullet, and create some content to get some customers. In this blog, I’m going to teach you how to create social media content for your business that you love and that brings you success.
While the thought of creating captivating content might feel overwhelming, don’t worry! With a sprinkle of creativity and a splash of smart planning, you can engage your audience and make waves online—all without stretching your budget. Let’s dive in!
Know Your Audience? Or know yourself?
Everyone always says that you must “know your audience” in order to create the content you want. While this is true in many ways, the data that you have on your audience is limited. In your social media dashboards, you’re provided with their gender, their age, and where they live. You probably already have a pretty good idea of this data, so it doesn’t really help that much when creating content.
What’s more important here is who are YOU? Or who/what is your brand? If you’re creating content for your small business, you might as well put your own flair into it. Answer these questions to get you started on your content-making journey:
What is the tone of voice of my company? In other words, how do you want your company or brand to come across on social media? Funny? Minimal? Beautiful? Not-trying-too-hard? Loud? There’s many different successful companies that all have different styles, so think about what you want to come across as.
What risks am I willing to take? If you want to grow on social media and get people to your website to purchase your product or visit your location, you’ll need to be prepared to take a few risks when it comes to your content. You don’t want to just post flyers promoting your business all the time because no one cares about that. People want to be entertained while on social media. Are you ready to entertain?
The Immense Power of Free and Cheap Tools
Why pay when you can play for free? With a plethora of resources at your fingertips, you can create stunning content without emptying your wallet. Platforms like Canva are perfect for whipping up eye-catching graphics, while Unsplash offers a treasure trove of royalty-free images to make your posts pop. And if video is your jam, CapCut is your go-to for editing. Plus, don’t forget to schedule your posts using tools like Vista Social to keep your content flowing smoothly—like a well-oiled machine!
Let Authenticity and Storytelling Shine
Authenticity is more important than ever! Share your entrepreneurial journey, spotlight those heartwarming customer testimonials, or give your audience a sneak peek behind the curtain of your business. Genuine storytelling creates a bond with your audience that’s hard to break. When they feel connected to your narrative, they develop trust and loyalty—golden keys for small businesses looking to thrive!
Get Your Audience Involved with User-Generated Content
Who doesn’t love a little spotlight on their own creations? User-generated content (UGC) is a powerhouse strategy for boosting your brand’s reach and credibility. Encourage your customers to share their experiences with your products on social media. You could even run contests or challenges that inspire them to get creative. Not only does this provide you with a treasure chest of fresh content, but it also showcases real people enjoying what you offer—talk about powerful social proof!
Video, Graphic or Photo?
All forms of content have space on social media. Photos (post more than one if using Facebook, Instagram, and TikTok) tell a story and encourage your audience to spend time on your content. Graphics are great for information, just be prepared for low engagement on these. Video is excellent for reaching the most amount of people. You don’t need high quality equipment. Just use your phone, start taking some videos, edit them together to tell a story, and make them informative, entertaining and brief.
So, there you have it! Entrepreneurs and small businesses can create magnetic social media content without breaking the bank by understanding their audience, leveraging free tools, embracing authenticity, engaging with user-generated content, and using all content forms available. With these strategies in your toolkit, you’ll build a vibrant online presence that resonates with your audience and fuels your business growth.
If you need help getting content, let’s get started and make some social media magic! Contact The Social Media Manager to do your content for you.
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