To Boost or not to Boost?
I always hear business owners complain about their advertisements not converting to sales. When I ask them how they are advertising on Facebook and Instagram, they say, "I boost our posts." I'm here to tell you right now that boosting is not advertising and it's a waste of money. I'm going to start off by saying that I am not an advertising expert by any means. My expertise is in organic social media practices. However, I have experience with Facebook and Instagram ads and of